Marketing and Advertising for Brands of the Western Industry

Grow your business without losing what makes it authentic.

The Crossroads Every Western Brand Faces Today

Right now, while you’re reading this, your competitors are making one of two choices:
They’re hiring generic marketing agencies who promise the world but deliver campaigns that make their brand look like a theme park version of the real thing. These agencies talk about “leveraging synergies” and “optimizing conversion funnels” while completely missing the soul of what makes Western businesses special.
They’re working with Modern West Media, getting marketing that actually understands their world, speaks their language, and drives customers who truly value what they offer.
Which choice are you making?
A split image: one side shows a professional woman at a desk with a laptop, and the other features a woman with a horse outdoors.
A woman in a cowboy hat gently interacts with a black horse, set against a serene rural landscape with trees and a gravel road.

Why Modern West Media Is Different

I’m Nikki Cohn-Byrd,

and from my love for Western culture, experience in the equestrian world, and skills in marketing, I saw an opportunity to meld the three. Since childhood, my family and I have travelled to the West, taken part in ranch experiences, clinics, rodeos, everything. I basically grew up in the saddle. I got my first horse at 7, started training the horses in our barn, learned from the legends like Brannaman and Parelli, and eventually started volunteering for local rescue organizations, working with the most extreme rehabilitation cases. I also started the ‘Real Country’ media brand to showcase more traditional modern country/Western music.

MWM came from the realization that many Western brands are underserved or misrepresented when it comes to advertising. We take your brand and your goals, and shape paid digital advertising strategies and authentic influencer activations to push your story even further.

A quote by Nikki Cohn-Byrd about supporting and marketing businesses that honor the Western lifestyle.

Here’s What Happens With a Marketing Team That Actually ‘Gets It’

Western Culture

No more disjointed efforts or guessing games. Every piece of your digital presence, from your ads to your website to your social content, points in the same direction and supports the same goal: growing your brand.

Advertising Strategy

We run paid campaigns that don’t just chase clicks. We attract loyal customers who value what you do and come back for more. The messaging resonates because it’s rooted in who you are, not generic templates.

Brand Partners

You don’t just get influencers — you get aligned brand activations that feel true to your mission. We bring in creators, artists, and faces from the Western world who already live and breathe the lifestyle you represent, helping you scale without selling out.

What This Means for Your Business

Modern West Media is the performance marketing agency built for brands of the Western industries – ranches, equine professionals, rodeos/events, and eCommerce brands who live it, not just sell it.

When you work with us, we’ll help you:

Infographic outlining strategies to attract committed clients: premium pricing, establishing authority, and effective marketing systems.
A woman wearing a cap and white t-shirt takes a close-up selfie with a horse wearing a blue halter outdoors.

The Choice Is Yours

You can keep throwing money at trendy agencies that don’t understand your values, or you can choose a strategy that’s actually built for your brand, your audience, and your goals.

At Modern West Media, we don’t believe in cookie-cutter campaigns. We build aligned paid advertising strategies that reflect who you are, resonate with the people you serve, and generate real, measurable growth.

The question is

How much longer are you willing to let generic marketing hold your business back?

Five Ways Modern West Media Transforms Western Businesses

Stop Wasting Money on Generic Marketing That Doesn’t Work

That’s exactly what Modern West Media delivers through five specialized services designed specifically for Western businesses.

Done-For-You Paid Advertising

We build and manage high-performing ad campaigns that generate real revenue, not just clicks. Our team has scaled multiple 7-figure brands, led industry ROAS benchmarks, and now we’re bringing the most effective, battle-tested strategies from the broader online world into the western space.

We handle everything: strategy, creative, targeting, testing, optimization, across both Meta and Google, so your brand shows up where it matters. This is a comprehensive, omnipresent approach designed to convert cold traffic into loyal customers.

Offer & Funnel Strategy

Most brands don’t have a traffic problem, they have a conversion problem. We help you fix that by refining your offer, optimizing your sales funnel, and building systems that turn attention into paying customers.

This isn’t about a pretty website, it’s about building a machine that works. We create high-converting, conversion-friendly funnels built around your goals and audience behavior. Need a full website too? We’ll connect you with trusted partners to get it done right, while we focus on building the systems that actually drive sales.

Marketing for Western Events

Rodeos, conventions, fairs, ranch gatherings, we help you pack the stands and sell out the stalls. Whether you're hosting a one-day local event or a multi-day experience, we build custom ad campaigns that target the right audience, in the right location, at the right time.

Our geo-targeted strategies on Meta and Google have helped event organizers boost ticket sales, vendor interest, and brand visibility. From pre-event buzz to last-minute ticket pushes, we handle the digital side so you can focus on delivering an unforgettable experience.

Booking & Brand Partnership Agency

Looking for talent that actually fits the culture? We bridge the gap between real-deal Western artists and brands that want authenticity, not dance trends. Whether you’re looking to book live acts for your rodeo, ranch event, or Western convention, or you want artist-led UGC and campaign activations that connect with your audience, this is where we shine.

With deep ties in the country and Western music world, we match brands with artists who live the lifestyle. No cringey influencer campaigns. Just real partnerships that elevate your brand and create content that actually performs.

Content Strategy & Creative Direction

We don’t just run ads, we help shape the message that moves the needle. While we don’t manage social media in-house, we collaborate with trusted creative partners to ensure your organic content aligns seamlessly with your paid advertising.

Whether it’s campaign visuals, hooks, influencer-led content, or brand storytelling, we guide the creative direction so every asset fuels performance. The result? A cohesive, high-converting ecosystem where your brand shows up with consistency, clarity, and impact…where it matters most.

Let’s Get Your Brand Seen

At Modern West Media, we don’t do one-size-fits-all strategies or shiny marketing fads. We build custom paid advertising growth systems for real brands built on grit, legacy, and purpose.

No obligation. No sales pitch. Just straight talk about what’s possible for your business.
A woman in a green hat interacts closely with a horse in a grassy field, surrounded by trees and other horses in the background.

Why These Services Work When Others Don't

The difference between Modern West Media and every other marketing agency comes down to one thing: We understand your customers.

We know that Western customers make decisions differently. They value relationships over transactions. They respect expertise over hype. They’re willing to pay premium prices for authentic quality, but they can spot fake from a mile away.

That’s why our campaigns work when others fail. We’re not trying to trick Western customers into buying – we’re helping authentic Western businesses connect with customers who already want what they offer.

The Investment

Quality marketing isn’t cheap, but it’s a lot less expensive than continuing to waste money on marketing that doesn’t work.

Our services are priced for serious businesses that understand the value of professional marketing. We work with clients who are ready to invest in their growth and committed to implementing our recommendations.

If you’re looking for the cheapest option, we’re not it. If you’re looking for marketing that actually drives results for Western businesses, let’s talk.

A horse-drawn stagecoach passes historic storefronts under a clear blue sky in a vibrant western town.

Frequently Asked Questions

How much do your services cost?

Our services range from $2,500 to $15,000 per month, depending on the scope and complexity of your needs. We’ll discuss specific pricing during your strategy session based on your goals and budget

While we’re focusing most of our efforts towards those in the Western Industry, we do consult with businesses outside that niche. We’ve worked in the past, with luxe Airbnbs, health coaches, real estate coaches, high-ticket online program coaches, business consultants, professional sports doctors, landscaping companies, and more.

Feel free to still reach out with your needs for a call!

When it comes to advertising, especially paid, nothing is ever guaranteed. However, depending on where you’re starting from, we can usually see positive changes within the first 30 to 60 days. That said, we don’t just believe in quick fixes or doing nothing but reducing your cost per click. Our goal is to build a profitable, sustainable system that continues to work for your business. So we will assess your strategy and project your trajectory with the complimentary audit.

Marketing, especially paid advertising, is an art of consistent testing, tweaking, and optimization. Results usually require a significant time investment to start seeing momentum, but once you do, it’s a game-changer. Thusly, our contracts usually start at a minimum of 60-90 days, depending on the scope, but we won’t lock you into egregious retainers that don’t give you any flexibility.

We treat your brand like it’s our own, which means results matter, and so does your experience. If something isn’t working, we don’t hide behind jargon or pass the blame. We troubleshoot, optimize, and adjust fast. Our approach is built on partnership and performance. You’ll always have visibility into what’s working, what’s not, and what we’re doing about it. And if at any point you’re not satisfied, we’ll have an honest conversation and make it right – whether that means shifting strategy or helping you transition to what’s best for your brand. You’re never just “stuck” with us — we earn your trust month after month.

We recommend a minimum of $2,000–$3,000/month in ad spend to gather meaningful data and generate consistent results. That’s the baseline for most businesses looking to grow with paid traffic, not just “boost posts,” but run strategic campaigns that actually convert. If you’re brand new or testing something for the first time, we’ll help you structure a lean campaign that minimizes waste. If you’re already established and want to scale, we’ll show you how to increase spend responsibly, based on performance, not just guesswork.

Bottom line: The budget should match the size of your goals, and we’ll help you make every dollar count.

Ready to Get Marketing That Actually Works for Western Businesses?

Schedule your free strategy session today and discover how Modern West Media can transform your marketing from generic to genuinely effective.
No obligation. No sales pitch. Just straight talk about what’s possible for your business.